The Jorge Newman–directed video for “Para Mi Gente”, executive produced by Mr. Tiger, expands that message visually, unfolding like a love letter to Los Angeles — its neighborhoods, its history, its endurance. Shot across the city, it celebrates Chicano & Latino identity through street-level storytelling of humble beginnings…

In the “Sovereign State” music video, director Dirty Diggs captures Pure Order weaving through the stimulating exhibits in and around the iconic Griffith Observatory—a familiar spot for SoCal locals and tourists alike.

As Leonardo DaVinci said, “simplicity is the ultimate sophistication,” and SERIOUS VOICE takes this to heart in the “99 Problems” music video. Working together with director Bronx Emcee, the visionary partner behind many of her visuals, she gives a literal interpretation of purity and cleanliness…

The “Bigfoot’s Football Live” video amplifies the track’s spectacle, capturing the roar of the crowd, the performers’ charisma, and DJ Staunch’s larger-than-life presence. Cheerleaders, sideline antics, and the mascot’s oversized personality create the feel of a halftime extravaganza spliced with a hip-hop concert.

CBF Hollywood is a talented rap artist from Tarpon Springs, Florida who recently dropped a dope track entitled “Money 2 Get”. Listen to it now!

The “Can’t Lie” music video has had a profound impact on Cam Royale’s career. Inspired by the complexities of marriage, the video—presented in a short-film style—tells the story of a troubled relationship and the emotional turmoil that follows separation.

In the "She Wanna Go Viral” music video, what starts as a familiar viral balloon-popping game show turns quickly into a full-blown extravaganza, complete with done-up women, salacious dances, swaggering personalities, and plenty of red solo cups.

The visual for “Who You Are” mirrors daFinchi’s message of authenticity and hard-earned success. Opening with scenes of him stepping out of his home, cigar in hand, the video sets the tone with striking images of accomplishment and confidence.

Check out the brand new music video for “Miss You Much” from Thai refugee hip-hop artist Star2, featuring fellow refugee artists Ler Mu Dex and Young Henny, each representing different camps in the same region of Thailand.

The dope new track "Click Clack" is taken from Mogal & Teck-Zilla's new collab project 'Away With Words'. Check it out right now!

Hevewae’s latest release, “Wurrd (Can I Get A)”, produced by James Gold, is a bold testament to his journey, spirit, and refusal to be silenced. Big Zaddy Hev is not just a name; it’s a declaration of strength, vision, and unwavering passion.

Terry Milla’s “GoodBye Baebe” music video sets out to inspire those who feel like their lives don’t matter with a true story of resilience and tenacity.

The latest live reimagination amplifies 6 decades of rock-n’-roll’s untamable unruliness. The “Rolling Stone” music video fans thought they knew has been thoroughly tricked out, featuring the largest “staunch” crew in the group’s history.

Directed by close friend and renowned director Will Thomas, Kelly Glow’s “Black Girl Magic DJ Nervex Remix” music video channels the contagious “bounce” of 90s West Coast boom bap, paired with a complementary hydraulic LA atmosphere.

18 year old indie rap artist W2S Rank has just dropped his dope new track entitled “All I Can Take”. Check it out now!

“Classy” is the next step in A-Wax 1 Million’s new chapter, defined by a full embrace of the visual dimension of his artistry. Over the next year or so, he plans to treat his audiences to vibrant new visual pairings for his most beloved tracks, each more striking than the last.

LNX T.N.T. OVAPROOF’s debut music video for “Follow” is an exciting glimpse into his rapidly expanding artistry. Created in collaboration with Radio of 973 Films, the visual weaves elements of Jamaican culture and everyday life with a resounding call to action.

Shaheed and DJ Supreme are natural-born champions of classic hip-hop, of their city, and authentic artistry. Check out their newly released music videos for “ILL Level” and “Play Ball” right now!

The cinematography in the “Motivation” music video is nothing short of stunning—a vibrant display of the City of Angels and Triple Blaxxx’s place within it. It hits all of the classic music video notes: colorful outfits, expansive soundstages, and breathtaking shots all across the city…

Asian-American artist Star2 unveils a deeply emotional new single and video “4:00 AM in LA” alongside fellow refugee artist Ler Mu Dex. Set against haunting visuals of empty highways, stormy skies, and memories that won’t fade…